The Short Answer
Website costs in Norway typically range from 15,000 to 500,000+ NOK, depending on complexity, features, and who builds it.
Here's a quick overview:
| Type | Price Range | Timeline |
|---|---|---|
| Simple landing page | 15,000 - 40,000 NOK | 1-2 weeks |
| Standard business website | 40,000 - 120,000 NOK | 3-6 weeks |
| E-commerce / web shop | 80,000 - 250,000 NOK | 6-12 weeks |
| Custom web application | 150,000 - 500,000+ NOK | 3-6 months |
What Determines Website Price?
1. Complexity and Features
A simple 5-page website with contact form costs far less than a booking system with user accounts, payment integration, and admin dashboard.
Low complexity (15,000 - 50,000 NOK):
- Static pages with text and images
- Contact form
- Mobile-responsive design
- Basic SEO setup
- Content management system (CMS)
- Blog functionality
- Newsletter integration
- Multiple contact forms
- Image galleries
- Basic animations
- User accounts and authentication
- Payment processing
- Booking/reservation systems
- Custom integrations (CRM, ERP, etc.)
- Multi-language support
- Advanced search and filtering
2. Design Requirements
Template-based design (10,000 - 30,000 NOK):
- Pre-made design customized with your brand colors and logo
- Faster delivery
- Limited uniqueness
- Designed from scratch for your brand
- Unique visual identity
- Better conversion optimization
- Longer design phase
3. Who Builds It
Freelancers (typically 20-40% cheaper):
- Lower overhead costs
- Direct communication
- May have limited availability
- Single point of failure
- Project management included
- Multiple specialists (designer, developer, strategist)
- Ongoing support infrastructure
- Higher overhead reflected in price
- Communication challenges
- Time zone differences
- Quality varies significantly
- Hidden costs in revisions and fixes
4. Ongoing Costs (Don't Forget These!)
The initial build is just one part of the total cost:
| Expense | Annual Cost |
|---|---|
| Domain name | 150 - 500 NOK |
| Hosting | 1,000 - 12,000 NOK |
| SSL certificate | Often included in hosting |
| Maintenance & updates | 5,000 - 30,000 NOK |
| Content updates | 0 - 20,000+ NOK (depending on needs) |
Website Types: Detailed Price Breakdown
Landing Page (15,000 - 40,000 NOK)
A single-page website designed to convert visitors into leads or customers.
Includes:
- One-page design
- Mobile responsiveness
- Contact form or booking widget
- Basic SEO
- Analytics setup
Timeline: 1-2 weeks
Standard Business Website (40,000 - 120,000 NOK)
A professional multi-page website that presents your company, services, and team.
Includes:
- 5-15 pages
- Custom or semi-custom design
- Content management system
- Contact forms
- Blog (optional)
- SEO optimization
- Google Analytics integration
Timeline: 3-6 weeks
E-commerce Website (80,000 - 250,000 NOK)
An online store where customers can browse and purchase products.
Includes:
- Product catalog with categories
- Shopping cart and checkout
- Payment integration (Vipps, Klarna, cards)
- Order management
- Inventory tracking
- Customer accounts
- Shipping calculations
Timeline: 6-12 weeks
Custom Web Application (150,000 - 500,000+ NOK)
A tailor-made digital solution built specifically for your business processes.
Includes:
- Custom functionality
- User authentication and roles
- Database architecture
- API integrations
- Admin dashboard
- Scalable infrastructure
Timeline: 3-6+ months
Red Flags: When a Quote is Too Good to Be True
Be cautious if an agency or freelancer quotes significantly below market rate. Common corners that get cut:
- No responsive design: Site looks broken on mobile
- Poor hosting: Slow load times kill conversions
- No SEO foundation: Beautiful site that no one can find
- No content strategy: Generic text that doesn't convert
- No testing: Bugs discovered by your customers
- Template passing as custom: Paying custom prices for template work
How to Budget Smartly
Start with Goals, Not Features
Instead of saying "I need a website with X, Y, Z features," start with:
- What should the website achieve?
- Who is your target audience?
- What action should visitors take?
Phase Your Investment
You don't need everything on day one. A smart approach:
Phase 1: Launch with core functionality Phase 2: Add features based on user feedback Phase 3: Optimize based on data
This reduces risk and spreads the investment.
Calculate ROI, Not Just Cost
A 100,000 NOK website that generates 50,000 NOK/month in new business is a better investment than a 30,000 NOK website that generates nothing.
Ask yourself:
- How many new customers do I need to break even?
- What's the lifetime value of a customer?
- What's my current conversion rate?
Questions to Ask Before Signing
- What's included in the quote? (Get a detailed breakdown)
- What's NOT included? (Content writing? Stock photos? Revisions?)
- Who owns the code and design? (You should own everything)
- What happens after launch? (Support? Maintenance? Training?)
- Can I see similar projects you've done?
- What's your process for revisions?
- What are the payment terms?
Summary
| Website Type | Investment | Best For |
|---|---|---|
| Landing page | 15,000 - 40,000 NOK | Campaigns, testing ideas |
| Business website | 40,000 - 120,000 NOK | Established companies |
| E-commerce | 80,000 - 250,000 NOK | Online retail |
| Custom application | 150,000 - 500,000+ NOK | Unique solutions |
About the Author

Martin Brandvoll
Founder & Lead Consultant
Martin brings 10+ years of experience bridging business strategy and technical implementation. He specializes in helping SMBs leverage technology for sustainable growth.
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