49 terms

Tech & Business Dictionary

Clear explanations of tech and business terms, written for humans.

A/B Testing

A/B testing (split testing) means showing two different versions of something to different users to see which performs better.

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Agile

Business

Agile is a project management approach that breaks work into small cycles, allows for changes, and delivers working software frequently.

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AI

Technology

AI (Artificial Intelligence) is technology that enables computers to perform tasks that typically require human intelligence, like understanding language, recognizing images, or making decisions.

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Analytics

Marketing

Analytics is the collection and analysis of data about your website or app to understand user behavior and business performance.

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API

Technology

An API (Application Programming Interface) is a way for different software programs to talk to each other and share data.

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ARR

Business

ARR (Annual Recurring Revenue) is the predictable yearly revenue from subscriptions, normalized to a 12-month period.

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Automation

Technology

Automation means using technology to perform tasks that would otherwise require manual human effort, saving time and reducing errors.

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B2B

Business

B2B (Business-to-Business) means selling products or services to other companies rather than to individual consumers.

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B2C

Business

B2C (Business-to-Consumer) means selling products or services directly to individual people for personal use.

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Backend

Technology

Backend is the server-side part of a website or app that handles data, logic, and connections to databases that users never see.

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Bounce Rate

Marketing

Bounce rate is the percentage of visitors who leave your website after viewing only one page, without taking any action.

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CAC

Business

CAC (Customer Acquisition Cost) is how much money you spend, on average, to get one new customer.

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Cache

Technology

Cache is temporary storage that saves frequently accessed data so it can be retrieved faster next time, like keeping a book on your desk instead of in the library.

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CDN

Technology

A CDN (Content Delivery Network) is a network of servers around the world that delivers website content from the location closest to each user.

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Chatbot

Technology

A chatbot is software that can have text or voice conversations with people, answering questions and completing tasks automatically.

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Churn

Business

Churn rate is the percentage of customers who stop using your product or cancel their subscription over a given period.

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Cloud

Technology

The cloud means using servers and software over the internet instead of installing them on your own computers.

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CMS

Technology

A CMS (Content Management System) is software that lets you create, edit, and manage website content without knowing how to code.

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Conversion

Marketing

A conversion is when a visitor takes a desired action: buying a product, signing up for a newsletter, filling out a contact form, or any other goal you define.

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CRM

Business

A CRM (Customer Relationship Management) is software that helps you track and manage all your interactions with customers and potential customers.

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Database

Technology

A database is an organized collection of data that software can quickly search, filter, and update.

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Deployment

Technology

Deployment is the process of taking code from development and making it live on a server where users can access it.

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Domain

Technology

A domain is your website address (like google.com or leep.no) that people type in browsers to find your website.

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ERP

Business

ERP (Enterprise Resource Planning) is software that connects all your business processes like accounting, inventory, HR, and sales in one integrated system.

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Frontend

Technology

Frontend is the part of a website or app that users see and interact with: buttons, text, images, forms, and animations.

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Fullstack

Technology

Fullstack refers to developers who work with both frontend (what users see) and backend (server and database), handling the complete technology stack.

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Funnel

Marketing

A funnel is the step-by-step journey potential customers take from first hearing about you to making a purchase.

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GDPR

Business

GDPR is the EU law that gives people control over their personal data and sets strict rules for how companies must handle it.

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Hosting

Technology

Hosting is renting space on a server to store your website files and make them accessible on the internet 24/7.

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Integration

Technology

An integration connects two or more software applications so they can share data and work together automatically.

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KPI

Business

A KPI (Key Performance Indicator) is a measurable value that shows how effectively you're achieving your business objectives.

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Lead

Marketing

A lead is a potential customer who has shown interest in your product or service, typically by sharing their contact information.

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LTV

Business

LTV (Lifetime Value) is the total revenue you can expect from a single customer over their entire relationship with your business.

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Machine Learning

Technology

Machine learning is a type of AI where computers learn patterns from data instead of being explicitly programmed with rules.

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MRR

Business

MRR (Monthly Recurring Revenue) is the predictable monthly revenue from subscriptions. It is ARR divided by 12.

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MVP

Startup

An MVP (Minimum Viable Product) is the simplest version of a product that you can launch to test if people actually want it.

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OAuth

Technology

OAuth is the technology that lets you log into websites using your Google, Facebook, or other existing accounts instead of creating new passwords.

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Prototype

Technology

A prototype is an interactive model of a product that lets you click through and experience how it will work before it is built.

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Responsive Design

Technology

Responsive design makes websites automatically adjust their layout to look good on any screen size, from phones to desktop monitors.

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ROI

Business

ROI (Return on Investment) measures how much money you make back relative to what you spent. It tells you if an investment was worth it.

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SaaS

Technology

SaaS (Software as a Service) is software you access through the internet and pay for monthly, instead of installing it on your computer.

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Scrum

Business

Scrum is a specific Agile framework with defined roles, events, and artifacts that helps teams work together effectively.

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SEO

Marketing

SEO (Search Engine Optimization) is the practice of improving your website so it appears higher in Google search results when people search for relevant topics.

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Sprint

Business

A sprint is a fixed time period (usually 1-4 weeks) during which a development team works to complete a set amount of work.

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SSL

Technology

SSL is the technology that creates secure, encrypted connections between websites and browsers, shown by the padlock icon and "https" in your address bar.

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UI

Technology

UI (User Interface) is the visual part of a product that users interact with: buttons, menus, colors, typography, icons, and layout.

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UX

Technology

UX (User Experience) is how a person feels when using a product, website, or app. Good UX means the experience is easy, intuitive, and enjoyable.

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Webhook

Technology

A webhook is an automatic notification sent from one app to another when something happens, like getting a text message when you receive an email.

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Wireframe

Technology

A wireframe is a simple, black-and-white sketch of a website or app layout that shows structure and functionality without design details.

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Clear explanations of tech and business terms, written for humans.

Welcome to our tech and business dictionary. Find simple explanations of terms like SaaS, API, MVP, SEO, CRM, and many more. Each article includes real examples, explanations of why the concept matters, and common misconceptions. Perfect for business owners, entrepreneurs, and anyone wanting to understand the tech world better.

A/B Testing

Agile

AI

Analytics

API

ARR

Automation

B2B

B2C

Backend

Bounce Rate

CAC

Cache

CDN

Chatbot

Churn

Cloud

CMS

Conversion

CRM

Database

Deployment

Domain

ERP

Frontend

Fullstack

Funnel

GDPR

Hosting

Integration

KPI

Lead

LTV

Machine Learning

MRR

MVP

OAuth

Prototype

Responsive Design

ROI

SaaS

Scrum

SEO

Sprint

SSL

UI

UX

Webhook

Wireframe

Need help with your digital project?

Categories

A/B Testing

Agile

AI

Analytics

API

ARR

Automation

B2B

B2C

Backend

Bounce Rate

CAC

Cache

CDN

Chatbot

Churn

Cloud

CMS

Conversion

CRM

Database

Deployment

Domain

ERP

Frontend

Fullstack

Funnel

GDPR

Hosting