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Technology

What is SaaS?

Software as a Service

Last updated: January 15, 2025

On this page

TL;DRExampleExplanationWhy It MattersCommon MisconceptionsRelated Terms

TL;DR

SaaS (Software as a Service) is software you access through the internet and pay for monthly, instead of installing it on your computer.

Example

Think of it like Netflix for software.

Instead of buying a DVD (installing software on your computer), you pay a monthly fee to stream movies (access software through your browser).

Real examples you probably use:

  • Spotify - Music streaming instead of buying CDs
  • Google Docs - Document editing instead of buying Microsoft Office
  • Slack - Team communication instead of installing chat software
  • Dropbox - Cloud storage instead of external hard drives

If you've ever logged into a website to use a tool (instead of downloading and installing it), you've used SaaS.

Explanation

How SaaS Works

With traditional software, you buy a license, download it, install it on your computer, and it lives there. You own it, but you're also responsible for updates, security, and backups.

With SaaS, the software lives on the provider's servers (in "the cloud"). You access it through your web browser. The provider handles all the technical stuff: updates, security, backups, and making sure it works.

The SaaS Business Model

SaaS companies typically charge in one of these ways:

  • Monthly subscription (e.g., $10/month)
  • Annual subscription (e.g., $100/year, usually with a discount)
  • Per-user pricing (e.g., $15/user/month)
  • Tiered pricing (basic, pro, enterprise levels)

Key Characteristics

  1. Accessible anywhere - Works on any device with internet
  2. Always up-to-date - Provider handles updates automatically
  3. Scalable - Easy to add or remove users
  4. Lower upfront cost - Pay as you go instead of large one-time purchase
  5. Data stored in the cloud - Accessible from anywhere, but you're trusting the provider

Why It Matters

For Business Owners

Lower barrier to entry. You don't need a big IT budget to get started. Most SaaS tools have free trials or freemium plans.

Predictable costs. Monthly fees are easier to budget than surprise IT expenses.

Focus on your business. You don't need to hire IT staff to manage software infrastructure.

If You're Building a Product

SaaS is currently one of the most popular business models for tech companies because:

  • Recurring revenue is more predictable than one-time sales
  • Customer relationships are ongoing, not transactional
  • Updates can be rolled out to all users instantly
  • Data insights help improve the product continuously

Common Misconceptions

Related Terms

API

An API (Application Programming Interface) is a way for different software programs to talk to each other and share data.

Cloud

The cloud means using servers and software over the internet instead of installing them on your own computers.

ARR

ARR (Annual Recurring Revenue) is the predictable yearly revenue from subscriptions, normalized to a 12-month period.

MRR

MRR (Monthly Recurring Revenue) is the predictable monthly revenue from subscriptions. It is ARR divided by 12.

MVP

An MVP (Minimum Viable Product) is the simplest version of a product that you can launch to test if people actually want it.

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